Privacy Policy

Last updated April 5, 2024

”We value your privacy.”

Most privacy policies begin that way. But they then proceed — for 5,000 convoluted words or so — to explain how they’re going to track you, own your data, and generally be creepy.

Yesterdays is different. We, meaning the company behind Yesterdays (Here & Co. LLC), don’t collect any personal information about you or the content you put in Yesterdays - it’s all stored securely on a private iCloud container that only your Apple ID can access.

No Tracking

We don’t track how you individually use the app. Honestly, we don’t want to know anything about you unless you tell us yourself. We get some anonymous aggregated data from Apple around installs, crashes, etc. - but that’s it.

Secured by Apple

The security of your data on iCloud is ensured by Apple. If you trust Apple, you trust Yesterdays. They employ encryption and other security measures. For detailed information, check out Apple’s iCloud security overview.

It’s Your Data

We want to provide a convenient and delightful interface for accessing and using your data, but its your data. You can export all of at any time to use it somewhere else if you like. Just head to the Settings screen and tap the button there.

Children’s Privacy

Our app doesn’t specifically target children under the age of 13. However, as we use iCloud, parents and guardians should be aware of Apple’s privacy practices regarding children’s data.

We Don’t Sell Your Data

Just to be extra clear: we don’t have your data, so we have not and will not ever sell it to advertisers or 3rd party companies. That’d be gross.

Website Analytics

We want to process as little personal information as possible when you use this website. We use Fathom Analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics’ website.

We use analytics to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is “Article 6(1)(f); where our legitimate interests are to improve our website and business continually.” Once again, no personal data is stored over time.

Changes to This Privacy Policy

Should there be any changes in the tools we use or our privacy practices, we’ll update this policy. But, since we don’t have your contact info, it’s your responsibility to check back here for updates if you care about that sort of thing.

Contact Information

If you have questions about this policy or need help, feel free to contact us at